Post-funding strategy: How to turn investment into sustainable growth in Life Sciences & IT

jazhoud
May 2
2 min read

Updated: May 5

Raising capital is only the beginning. At Corstrate, we help you build the strategy that ensures your innovation reaches the market.

The landscape: A growing opportunity

In 2023, global investment in life sciences startups exceeded $65 billion, driven by growing demand for innovation in biotech, medtech, and digital health solutions.

But access to funding doesn’t always translate into success. Many promising companies face commercial hurdles post-Series A or B: under-optimized sales efforts, misaligned teams, or delayed go-to-market execution.

At Corstrate, we’ve seen one common pattern: companies that invest in early, structured commercial strategy scale better, faster and smarter.

Key success factors for post-funding growth

1. Build your commercial strategy early

A strong business development roadmap should not wait until product launch. It must be designed in parallel with your R&D milestones.

We help our clients:

Identify high-potential market segments
Develop positioning aligned with scientific value
Prioritize outreach channels and strategic partnerships

2. Hire for impact, not just for speed

According to CSG Talent, post-funding hiring often misses the mark when urgency trumps long-term vision.

The key? Define the right commercial roles early (KAMs, business developers, regional sales directors) and onboard them into your strategic goals.

3. Understand the complexity of long sales cycles

In life sciences, B2B decision cycles, especially with pharma, hospitals, or CROs, can last 6 to 18 months. Planning and persistence are vital. We support companies through:

Intelligent follow-ups
Personalized prospect nurturing
CRM implementation adapted to long-cycle sales

4. Scale your systems with growth

Startups often operate with Excel or lightweight CRMs—but once sales pick up, your tools must follow. ERP adoption or custom-built CRM integrations become essential to scale.

5. Make security a selling point

In IT and healthcare, data security is now a growth enabler, not just a legal necessity. As noted by Digify, investors and clients expect clear protocols and audit trails. We help clients structure their outreach with compliance in mind.

Corstrate: Your partner for post-funding execution

Our clients are innovators. Our mission is to turn their potential into commercial success.

Through our hands-on model, we provide: